Muti-Team Competitive Match @NetEase Games
Muti-Team Competitive Match @NetEase Games
Muti-Team Competitive Match @NetEase Games
Project Name
Project Name
Project Name
Feature UX Design @NetEase Games
Designer
Designer
Designer
Sherin Chen
Sherin Chen
Sherin Chen
Project Nature
Project Nature
Personal Project(Internship)
Personal Project(Internship)
Project Type
Project Type
Project Type
UX design
UX design
UX design
Duration
Duration
Duration
03.2024—06.2024
03.2024—06.2024
03.2024—06.2024
Abstract
Abstract
Abstract
From March to June 2024, I worked as a UX Design Intern at NetEase Games, contributing to the user experience design of three games: eFootball Mobile, eFootball Online, and Vive le football. During this period, I was responsible for the UX design and delivery of 8 features, which included analyzing players and business needs, creating user experience design prototypes, writing interaction documentation, coordinated with GUI designers and developers, and followed up on project execution to ensure successful delivery.
From March to June 2024, I worked as a UX Design Intern at NetEase Games, contributing to the user experience design of three games: eFootball Mobile, eFootball Online, and Vive le football. During this period, I was responsible for the UX design and delivery of 8 features, which included analyzing players and business needs, creating user experience design prototypes, writing interaction documentation, coordinated with GUI designers and developers, and followed up on project execution to ensure successful delivery.
Due to the volume of work and portfolio limitations, I will showcase three of the most representative projects below, highlighting my ability to create user-centered solutions that align with both player needs and business goals. One of the project is The Road to GOAT - Enhancing Tactical Depth and Competitive Strategy in eFootball™.
Due to the volume of work and portfolio limitations, I will showcase three of the most representative projects below, highlighting my ability to create user-centered solutions that align with both player needs and business goals. One of the project is The Road to GOAT - Enhancing Tactical Depth and Competitive Strategy in eFootball™.
Menu
Menu
Menu
Project Overview
Project Overview
Project Overview
Project Name
Project Name
Project Name
Muti-Team Competitive Match – Enhancing Tactical Depth and Competitive Strategy in eFootball™.
Muti-Team Competitive Match – Enhancing Tactical Depth and Competitive Strategy in eFootball™.
About the Game
About the Game
About the Game
This project is part of a mobile football simulation game - eFootball™, where players control their team in matches, recruit footballers, manage team formations, and compete in tournaments.
This project is part of a mobile football simulation game - eFootball™, where players control their team in matches, recruit footballers, manage team formations, and compete in tournaments.
"Muti-Team Competitive Match" is a new PvP competition mode in the eFootball mobile game, designed to enhance players' strategic depth and competitive experience. This mode requires players to build and utilize multiple squads during matches, testing their tactical combinations and adaptability.
"Muti-Team Competitive Match" is a new PvP competition mode in the eFootball mobile game, designed to enhance players' strategic depth and competitive experience. This mode requires players to build and utilize multiple squads during matches, testing their tactical combinations and adaptability.
Requirement Analysis
Requirement Analysis
Game Designer's Requirements
Game Designer's Requirements
Game Designer's Requirements
Design a time-limited event mode to encourage users to experiment with different lineups and player combinations, increasing tactical variety and enhancing the diversity of gameplay experience.
Design a time-limited event mode to encourage users to experiment with different lineups and player combinations, increasing tactical variety and enhancing the diversity of gameplay experience.
Design a time-limited event mode to encourage users to experiment with different lineups and player combinations, increasing tactical variety and enhancing the diversity of gameplay experience.
Core Objectives Analysis
Core Objectives Analysis
Core Objectives Analysis
Objective One:
Promote players' exploration of multiple lineup strategies, preventing reliance on a single optimal solution.
Objective One:
Promote players' exploration of multiple lineup strategies, preventing reliance on a single optimal solution.
Objective One:
Promote players' exploration of multiple lineup strategies, preventing reliance on a single optimal solution.
Objective One:
Promote players' exploration of multiple lineup strategies, preventing reliance on a single optimal solution.
Objective Two:
Increase the usage rate of more players, ensuring that those with different roles have opportunities to participate.
Objective Two:
Increase the usage rate of more players, ensuring that those with different roles have opportunities to participate.
Objective Two:
Increase the usage rate of more players, ensuring that those with different roles have opportunities to participate.
Objective Two:
Increase the usage rate of more players, ensuring that those with different roles have opportunities to participate.
Objective Three:
Introduce freshness and challenge through time-limited events, boosting user engagement
Current Pain Points
Current Pain Points
Current Pain Points
Pain Point One:
Overuse of optimal lineups from previous gameplay modes (e.g., 4-3-3) leads to a lack of tactical diversity.
Pain Point One:
Overuse of optimal lineups from previous gameplay modes (e.g., 4-3-3) leads to a lack of tactical diversity.
Pain Point One:
Overuse of optimal lineups from previous gameplay modes (e.g., 4-3-3) leads to a lack of tactical diversity.
Pain Point Two:
Some footballers struggle to get playtime due to incompatibility with mainstream tactics, reducing their developmental value.
Pain Point Two:
Some footballers struggle to get playtime due to incompatibility with mainstream tactics, reducing their developmental value.
Pain Point Two:
Some footballers struggle to get playtime due to incompatibility with mainstream tactics, reducing their developmental value.
Pain Point Three:
Matches feel repetitive, lacking opportunities for exploration of different formations and tactical combinations.
Design Concept
Design Concept
Gameplay Definition
Gameplay Definition
Gameplay Definition
This event is a limited-time multi-lineup competitive mode designed to encourage players to explore diverse lineup combinations and increase the appearance rate of various players. Participants must form three distinct lineups (with no duplicate players or coaches) and compete in a best-of-three PvE/PvP format.
This event is a limited-time multi-lineup competitive mode designed to encourage players to explore diverse lineup combinations and increase the appearance rate of various players. Participants must form three distinct lineups (with no duplicate players or coaches) and compete in a best-of-three PvE/PvP format.
This event is a limited-time multi-lineup competitive mode designed to encourage players to explore diverse lineup combinations and increase the appearance rate of various players. Participants must form three distinct lineups (with no duplicate players or coaches) and compete in a best-of-three PvE/PvP format.
Design Strategy
Design Strategy
Design Strategy
Strategy One:
Encouraging players to explore different lineups: By implementing rule restrictions (no duplicate players/coaches in lineups) and challenge task rewards, players are incentivized to experiment with different lineup combinations, reducing repetitive gameplay strategies.
Strategy One:
Encouraging players to explore different lineups: By implementing rule restrictions (no duplicate players/coaches in lineups) and challenge task rewards, players are incentivized to experiment with different lineup combinations, reducing repetitive gameplay strategies.
Strategy One:
Encouraging players to explore different lineups: By implementing rule restrictions (no duplicate players/coaches in lineups) and challenge task rewards, players are incentivized to experiment with different lineup combinations, reducing repetitive gameplay strategies.
Strategy One:
Encouraging players to explore different lineups: By implementing rule restrictions (no duplicate players/coaches in lineups) and challenge task rewards, players are incentivized to experiment with different lineup combinations, reducing repetitive gameplay strategies.
Strategy Two:
Lowering entry barriers and enhancing event experience: Offering two lineup creation methods—new lineup creation, duplication, to make team-building more accessible. Additionally, a win by 3-goal margin skip feature is designed for PvE mode to reduce time costs.
Strategy Two:
Lowering entry barriers and enhancing event experience: Offering two lineup creation methods—new lineup creation, duplication, to make team-building more accessible. Additionally, a win by 3-goal margin skip feature is designed for PvE mode to reduce time costs.
Strategy Two:
Lowering entry barriers and enhancing event experience: Offering two lineup creation methods—new lineup creation, duplication, to make team-building more accessible. Additionally, a win by 3-goal margin skip feature is designed for PvE mode to reduce time costs.
Strategy Two:
Lowering entry barriers and enhancing event experience: Offering three lineup creation methods—new lineup creation, duplication, and system recommendations—to make team-building more accessible. Additionally, a win by 3-goal margin auto-skip feature is designed for PvE mode to reduce time costs.
Strategy Three:
Enhancing competition and social engagement: Given that a significant portion of the player base consists of university students, the event integrates student verification features, introducing exclusive tasks and school win-rate rankings to increase engagement and community interaction.
Strategy Three:
Enhancing competition and social engagement: Given that a significant portion of the player base consists of university students, the event integrates student verification features, introducing exclusive tasks and school win-rate rankings to increase engagement and community interaction.
Strategy Three:
Enhancing competition and social engagement: Given that a significant portion of the player base consists of university students, the event integrates student verification features, introducing exclusive tasks and school win-rate rankings to increase engagement and community interaction.
Strategy Three:
Enhancing competition and social engagement: Given that a significant portion of the player base consists of university students, the event integrates student verification features, introducing exclusive tasks and school win-rate rankings to increase engagement and community interaction.
Core Player Experience Flow
Core Player Experience Flow
Core Player Experience Flow
Final Design
Final Design
Final Design
Basic Mechanism
Lineup Editing
UX Optimization
Incentive System
Enter the Main Event Interface
Enter the Main Event Interface
Players access the event through the main interface.
Set Up Three Lineups
Users must create three different lineups, ensuring no repeated players or coaches.
Participate in Matches
The event follows a best-of-three format.
Players compete in three consecutive matches.
Complete Missions for Rewards
Players can earn valuable rewards by fulfilling event-specific tasks.
Basic Mechanism
Lineup Editing
UX Optimization
Incentive System
Enter the Main Event Interface
Enter the Main Event Interface
Players access the event through the main interface.
Set Up Three Lineups
Users must create three different lineups, ensuring no repeated players or coaches.
Participate in Matches
The event follows a best-of-three format.
Players compete in three consecutive matches.
Complete Missions for Rewards
Players can earn valuable rewards by fulfilling event-specific tasks.
Basic Mechanism
Lineup Editing
UX Optimization
Incentive System
Enter the Main Event Interface
Enter the Main Event Interface
Players access the event through the main interface.
Set Up Three Lineups
Users must create three different lineups, ensuring no repeated players or coaches.
Participate in Matches
The event follows a best-of-three format.
Players compete in three consecutive matches.
Complete Missions for Rewards
Players can earn valuable rewards by fulfilling event-specific tasks.
Basic Mechanism
Lineup Editing
UX Optimization
Incentive System
Enter the Main Event Interface
Enter the Main Event Interface
Players access the event through the main interface.
Set Up Three Lineups
Users must create three different lineups, ensuring no repeated players or coaches.
Participate in Matches
The event follows a best-of-three format.
Players compete in three consecutive matches.
Complete Missions for Rewards
Players can earn valuable rewards by fulfilling event-specific tasks.
Get in touch
Get in touch
Get in touch
Feel free to reach out if you're interested in collaboration or have recruitment opportunities. I'd be happy to connect!
Feel free to reach out if you're interested in collaboration or have recruitment opportunities. I'd be happy to connect!
Feel free to reach out if you're interested in collaboration or have recruitment opportunities. I'd be happy to connect!
Email: xuanlinchen86@gmail.com
Email: xuanlinchen86@gmail.com
Email: xuanlinchen86@gmail.com
More Information:
More Information:
More Information:
© 2025 Sherin Chen
© 2025 Sherin Chen
© 2025 Sherin Chen
© 2025 Sherin Chen